Thursday, August 5, 2010

Disney Blog

I have some online friends who are in the Public Relations business and they've recently been knocking around the ideas of what special challenges there are out there for PR folk. Imagine working in the PR department for BP during their disastrous oil spill this past Spring and this Summer. A textbook case.

Social media is proving to be a massively effective tool in their toolkit for getting their clients' message out. Blogs, Facebook, Twitter.

The Disney PR department has started a blog and like all things Disney, it's just about perfect. The commenters, though, seem like "plants" but I haven't tested them to be sure so I'm just guessing. The posters seem as enthusiastic about all things Disney and always able to answer questions or make points that dovetail nicely with the latest Disney talking points. The posters are good, and I'm not just saying that because I'm a willing member of the Disney cult. No, really.

Still, I'm sure my PR friends can't help but look on with envy at this perfect-storm of a post:
Eight turtles injured by the oil spill in the Gulf of Mexico have begun their rehabilitation at Walt Disney World Resort under the care of our animal experts.

Late last week, Disney’s Animal Programs research scientist and veterinarian Dr. Andy Stamper transported the six endangered Kemp’s Ridley sea turtles — among the most endangered species of sea turtles in the world — and two green sea turtles from the Florida Panhandle to our facilities here at Disney’s Animal Kingdom. Engineers and water science expert have converted a backstage area into a temporary rehabilitation facility – setting up salt-water pools capable of housing up to 35 sea turtles.

Disney. They care about wildlife.

Oh, and ticket prices are going up.

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